“John Markoff covers Silicon Valley. He began writing about technology in 1976 and joined The Times in 1988. He gained some notoriety several years ago when he stated that he thought blogs might be the CB radio of the 21st century. He still believes that.”
Not sure how I missed this the first time around but… John, are you on crack?* The innovations wrought by blogs are here to stay.**
CBs died because better technology came along, not because they were a bad idea. We now use cellphones to talk in our cars, and the web to chat with strangers in stilted lingo. With blogs as with CBs, the underlying technology and nomenclature may well change, but the needs they fulfill remain, and will be met.
Many of the characteristic traits of blogs–reader comments, frequent updates, a personal voice–are being incorporated into other forms of media. And as that happens, blogs per se may fade away. Maybe “blog” will be put out to pasture with “information superhighway,”***.
Though I suspect they will stick around and evolve, and we’ll just keep calling them blogs. It’s a succinct and useful word, where “information superhighway” was always an awkward eight syllables, dated on the day it was coined. But just because we don’t call it the “information superhighway” anymore doesn’t mean the Internet isn’t all that and a bag of donuts. Likewise blogs, by that or any other name.
* John, I don’t really think you’re on crack. Hyperbole is a rhetorical device typical of blogs.
** Self-assured pronouncements by those totally unqualified to make them? Also typical.
*** Larding your “posts” with “links”, either for informative purposes or in hopes of getting “link love”**** back from those you’ve linked to? Again, a typical blogging strategy.
**** Bloggers love cutesy phrases like this.