Word Buzz Wednesday: dollarydoo, smoll, vampire stars

Artist’s impression of the double-star system GG Tauri-A

Welcome to Word Buzz Wednesday, in which we round up our favorite buzzworthy words of the week. The latest: a new name for d’ough!; not just small, not just cute; fine young cannibal stars.


“Either way, one Australian citizen’s petition to change the name of the Australian currency to ‘dollarydoos’ has hit a chord, gaining more than 50,000 signatures in just five days.”

Georgie McCafferty, “Yes, Australians are really petitioning to change their currency’s name to the ‘dollarydoo,’” Quartz, October 20, 2015

Petition organizer Thomas Probst wants to boost the Australian economy by changing the country’s currency from the far less exciting “Australian dollar” (or probably just “dollar” in the land down under) to the Simpsonian dollarydoo.

Dollarydoo is from a 1995 episode of The Simpsons, in which Bart places a collect call to a boy in Australia, racking up a bill of nine hundred dollarydoos. Perhaps the show’s writers were inspired by the didgeridoo, a musical instrument of Australia’s indigenous peoples.

Dvorak scale

“Shortly after the research plane left, satellite estimates of Patricia’s intensity broke the Dvorak scale, peaking at 8.3 on the 8.0 scale.”

Eric Holthaus, “Patricia, Strongest Hurricane in History, Makes Landfall in Mexico,” Slate, October 23, 2015

The Dvorak scale measures tropical cyclone intensity, specifically Mean Wind Speed in knots and miles per hour. The Dvorak scale and technique are named for Vernon Dvorak, an American meteorologist.


“Here’s a new word that’s been showing up online: smol. It’s an alternative version of small, but it doesn’t just refer to size—it’s more about something or someone being really cute.”

Gretchen McCulloch, “Smol: The New Social Media Word That’s ‘Small’ But Cuter,” Mental Floss, October 21, 2015

Smol apparently means something very small and cute (perhaps like the Japanese anime term chibi) and may also have the figurative meaning of “adorable” and not necessarily small in size, like “calling a romantic partner baby,” says Gretchen McCulloch at Mental Floss.

As for the spelling, McCulloch suggests that the “o might evoke a cuter pronunciation, while dropping the l could simply be to make the word, well, smaller.”

vampire star

“Unlike ‘vampire stars’—when the smaller star in a binary system sucks material away from the larger one—the stars in VFTS 352 are nearly identical in size.”

Adam Epstein, “Scientists think ‘kissing’ double stars will either merge or become black holes,” Quartz, October 22, 2015

Vampire stars (not to be confused with star vampires) are also known as cannibal stars and blue stragglers, so-called because of their color and because they seem to “straggle” behind other stars in terms of age, appearing, like an aging celebrity returned from vacation, inexplicably younger and hotter.


“The Yamaguchi-gumi has always tried to cultivate good relations with the locals, hosting an annual rice cake-making event at the start of the year in which the gang distributes food and booze to the locals.”

Jake Adelstein, “Japan’s Yakuza Cancels Halloween,” The Daily Beast, October 25, 2015

At odds with its whimsical name, the Yamaguchi-gumi is Japan’s largest organized crime group, which recently split into “two rival factions.” The organization is named for its founder Harukichi Yamaguchi while -gumi translates as association or group.

The Rime of a Romantic Poet: 10 Words Coined by Samuel Taylor Coleridge


Poet and critic Samuel Taylor Coleridge was born on this day in 1772.

A leader of the British Romantic movement, Coleridge’s most famous poems include “The Rime of the Ancient Mariner,” which originated the idea of an albatross as a burden or obstacle; “Kubla Khan,” which popularized Xanadu meaning a magnificent and luxurious place (and inspired a terrible Olivia Newton-John movie); and “Christabel,” which some critics call a vampire story.

Coleridge was also fond of creating new words, many of which we still use today. Here are 10 of our favorites.


“To make our Feelings, with their vital warmth, actualize our Reason.”

The Friend,” The works of Samuel Taylor Coleridge: prose and verse, 1809

Corporate executives can thank poet Coleridge for verbifying the adjective actual. The psychology term self-actualization, or the realization of oneself, is from 1939, according to the Oxford English Dictionary (OED).


“In any given perception there is a something which has been communicated to it [the mind] by an impact, or an impression ab extra.”

Biographia Literaria; Or, Biographical Sketches of My Literary Life and Opinions, 1817

The earliest sense of impact is from about 1601, says the OED, with the meaning “to press closely into or in something.” In 1781, it also came to refer to the act of one body colliding into another. Coleridge’s figurative sense, “the effect or impression of one thing on another,” is from 1817.


“But the will itself by confining and intensifying the attention may arbitrarily give vividness or distinctness to any object whatsoever.”

Biographia Literaria,” Works: Prose and Verse Complete, 1817

Coleridge includes an explanation slash apology for his neologism:

I am aware that this word occurs neither in Johnson’s Dictionary, nor in any classical writer. But the word ‘to intend,’ which Newton and others before him employ in this sense, is now so completely appropriated to another meaning, that I could not use it without ambiguity.

As so he created his own word, as one should.


“What is the whole system from Philo to Plotinus, and thence to Proclus inclusively, but one fanciful process of hypostasizing logical conceptions and generic terms? In Proclus it is Logolatry run mad.”

Coleridge’s Literary Remains, Vol. 4, 1834

This word that means “a blind regard for words or verbal truthfulness” should definitely be used more often (especially during this election season). Logolatry combines the Greek logos, “word,” and latreia, “worship.”


“Of course, I am glad to be able to correct my fears as far as public Balls, Concerts, and Time-murder in Narcissism.”

Letter, 1822

Coleridge’s sense of narcissism is “excessive love or admiration of oneself,” and is based on the Greek myth of Narcissus, a beautiful young man who falls in love with his own reflection in a pool of water, only to drown in that same pool. The flower that grows in his place is named for him.

Narcissism as a psychology term — “characterized by self-preoccupation, lack of empathy, and unconscious deficits in self-esteem” — originated in 1905 from the German Narzissismus, which was coined in 1899 by by German psychiatrist Paul Näcke.


“Why, ’tis almost as bad as Lovell’s ‘Farmhouse,’ and that would be at least a thousand fathoms deep in the dead sea of pessimism.”

The Complete Works of Samuel Taylor Coleridge: Poetry, Plays, Literary Essays, Autobiography and Letters, 1794

Coleridge’s use of pessimism is borrowed from the French pessimisme, which comes from the Latin pessimus, “the worst.” Pessimism is modeled on optimism, which is from 1759.


“In every religious and moral use of the word, God, taken absolutely, that is, not as a God, or the God, but as God, a relativity, a distinction in kind ab omni quod non est Deus.”

Notes on Waterland’s Vindication of Christ’s Divinity,” Complete Works of Samuel Taylor Coleridge, 1834

The physics use of relativity arose in 1858, not long after Coleridge’s. Albert Einstein’s special theory of relativity was published in 1905, says the Online Etymology Dictionary, and his general theory of relativity in 1915.


“Ant tribes, with their commonwealth and confederacies, their warriors and miners, the husband-folk, that fold in their tiny flocks on the honeyed leaf, and the virgin sisters with the holy Instincts of Maternal Love, detached and in selfless purity.”

Moral and Religious Aphorisms,” The Complete Works of Samuel Taylor Coleridge, 1825

Almost 200 years older than selfless is selfish, which combines self and the Old English suffix -ish. The word selfish was apparently coined by Presbyterians.


“In order not to be miserable, you must have a Soul-mate as well as a House or a Yoke-mate.”

Letters, Conversations, and Recollections of S.T. Coleridge, 1822

Wise words, S.T. While Coleridge coined this term in an 1822 letter to an unidentified “young lady,” the use of soulmate didn’t take off until the 1980s, although it’s not clear why. Perhaps it was due to a 1980 edition of Carl Jung’s The Archetypes and the Collective Unconscious which mentions man having a soul-mate “somewhere in the upper world.” Another possibility is the 1980s expansion of the New Age movement. Or maybe it was all those romcoms.

Coleridge might have coined the term in light of his own unhappy marriage. When the woman he actually loved became engaged, he married another and spent much of the marriage away from his probably equally unhappy wife.

suspension of disbelief

“A semblance of truth sufficient to procure for these shadows of imagination that willing suspension of disbelief for the moment, which constitutes poetic faith.”

Biographia Literaria; Or, Biographical Sketches of My Literary Life and Opinions, 1817

The term suspension of disbelief refers to an audience’s “voluntary withholding of scepticism,” says the OED, “with regard to incredible characters and events.” In other words, sure there’s no such thing as zombies, but Walking Dead fans are willing to suspend their disbelief to have their pants scared off them.

Word Buzz Wednesday: hypnopaedia, phubbing, pubco

cell phone zombies-1215

Welcome to Word Buzz Wednesday, in which we round up our favorite buzzworthy words of the week. The latest: sleeping while learning; snubbing while phoning; pubbing while corporate.


“The work, published in Ecology and Evolution, suggests that this tropical warbler had undergone speciation in reverse, or despeciation.”

Janet Fant, “Malagasy Songbird Is Rare Instance Of Evolution Working ‘Backwards,’” IFL Science, October 8, 2015

Despeciation is the “rare instance where multiple species [have] merged back into one,” and occurs “under certain circumstances, such as human alteration of habitat.” It’s thought that the ancestors of the tetraka, a songbird from Madagascar, “became separate species when the climate was drier, and then came back together when the forests linked up again.”

More common than despeciation is speciation, the “evolutionary formation of new biological species, usually by the division of a single species into two or more genetically distinct ones.”

Dyson sphere

“The idea of a Dyson sphere began as a thought experiment, based on the idea that technological civilisations gradually look to harness more energy.”

Andrew Griffin, “‘Giant alien megastructure found in space': What is a Dyson sphere, and what else could we have found?” The Independent, October 15, 2015

A Dyson sphere is “a huge shell structure that would sit entirely round a star, collecting all of the energy that comes out of it,” and is named for Freeman Dyson, “a theoretical physicist who popularised the idea but has said that he wished it didn’t have his name.”

Scientists have recently spotted what some say might be “alien megastructures” around a star, but which might merely be a huge cloud of space dust.


“Scientific consensus soon concluded that the sleeping brain was incapable of absorbing outside information, and hypnopaedia was consigned to the realm of quackery.”

Kenneth Miller, “Night school,” Aeon, October 2, 2015

Hypnopaedia is learning or teaching while sleeping. The idea has gone back “at least to biblical times,” says Aeon, but the term seems to have been coined by Aldous Huxley in his 1932 novel, Brave New World: “The principle of sleep-teaching, or hypnopædia, had been discovered.” The word combines the Greek hypnos, “sleep,” and paideia, “education, child-rearing.”

Aeon also says that hypnopaedia was all the rage about 100 years ago, “ending only after neuroscientists determined it was physiologically impossible.” But now research has suggested that hypnopaedia may have some validity after all.


“The team developed the ‘Partner Phubbing Scale,’ which they believe is significant for demonstrating that phubbing is ‘conceptually and empirically different’ from attitude toward cellphones, partner’s phone use, phone conflict and phone addiction.”

Katrina Pascual, “What Is ‘Phubbing’? Here’s How This Cellphone Habit Can Ruin Your Relationship,” Tech Times, October 3, 2015

Phubbing is the act of ignoring someone in favor of perusing one’s mobile device — in other words, snubbing by phone. The term was coined in 2012 by an ad agency with the purpose of marketing the Macquarie Dictionary of Australia.

Phubbing has resurfaced recently due to a study from the Hankamer School of Business of Baylor University, which found that phubbing may damage romantic relationships and increase depression.


“Though British pubcos tend to assume names suggestive of either boozy bonhomie (Punch Taverns, Faucet Inns) or basic vigour and drive (Enterprise Inns, Admiral Taverns) they are as a rule cheerless, lumbering concerns.”

Tom Lamont, “The death and life of the great British pub,” The Guardian, October 13, 2015

Pubcos are large pub-owning companies that came into dominance in the 1990s. The term plays off telco, a large telephone company, which originated in the late 1970s.

How to Celebrate Dictionary Day


American English didn’t always have its own dictionary. At first the reference books were imported from England, says the Daniel Boone Regional Library, and when the first dictionary that included “new words, peculiar to the United States” was published in 1800, linguists panned it, considering American English “barbarous.”

Yet one American named Noah Webster was determined “to produce American standards of good usage,” and in 1806, he published his first dictionary, A Compendious Dictionary of the English Language. The next edition, An American Dictionary of the English Language, took a little while to complete: 26 years to be exact.

To honor what’s considered the first major American English dictionary and the man behind it, lexicographers and word lovers celebrate Dictionary Day every October 16, which also happens to be Webster’s birthday.

There are myriad word-nerdy ways to kick up your linguistic heels. As our founder Erin McKean jokingly suggests, you can place your dictionary stand (everyone has one, right?) “by the hearthstone,” hoping that Noah himself magically comes down the chimney and leaves you “a shiny new dictionary” (the Assistance League of Los Gatos-Saratoga in California did just that for underprivileged kids, only without the hearthstones).

You can also make like Mr. Verb and fete a favorite tome such as the Dictionary of American Regional English (DARE). If food and words pique your appetite, you can follow suit with Feast and Phrase who will be “exploring food in the world of words” and making delicious “gastrolexical discoveries.”

Like Hugo of Helsinki you might take the day to update your “New to me” word list, or like teacher Michelle Jewett go out of your way to partake in education. For Michaela Lee, Dictionary Day will be all fun and games, and for Brian Krisch a day of doodling. Meanwhile, Non Talbot Wels is going to be, as always, “standing up to censorious twits.” Rock on.

Also consider a Dictionary Day-Halloween mash up like lexicographer Toma Tasovac who apparently will be “dressing up as Samuel Johnson and randomly accosting senior citizens for looking up naughty words” (pictures, Toma, or it didn’t happen), although we’re sure the Strong Language blog would be there to defend those raunchy retirees.

(Ir)regardless, you’ll want to heed Baltimore Sun editor John McIntyre and learn a thing or two about the differences between different dictionaries (in other words, there’s no such thing as THE DICTIONARY), what dictionary compilers actually do (they’re “not bouncers but custodians”), and while you’re at it, take your favorite lexicographer out to lunch (please, though, no alphabet soup).

If you’re a total Noah Webster-fan person, you can visit his birthplace and childhood home in West Hartford, Connecticut, where, by the way, the original copy of Samuel Johnson’s dictionary with notations by Webster is currently on display (cue lexiphilic heads exploding everywhere).

But, as Erin suggests, Dictionary Day isn’t necessarily about celebrating the physical book itself but the words inside, regardless of the container. So you might want to revel in your favorite word by tweeting it over at HaggardHawks Words all month! (Why not consider giving it a home for a whole year?)

How will you be celebrating Dictionary Day?

Word Buzz Wednesday: becomer, fuerdai, shoaling

Cyclists waiting at Traffic lights

Welcome to Word Buzz Wednesday, in which we round up our favorite buzzworthy words of the week. The latest: a fake generation; a rich one; and how not to be like a fish on a bicycle.


“The New York Times reported that the Disney-owned cable channel will undergo a radical rebrand in January, with a new name (Freeform) and a new target audience (‘becomers,’ or the generation below their former target, millennials).”

Vinnie Mancuso, “Oh, Golly! ABC Family to Rebrand as ‘Freeform,’ Will Stop ‘Chasing Millennials,’” Observer, October 6, 2015

The term becomers was coined by ABC Family execs to refer to “youths and young adults in the 12-34 age range,” which as the Observer points out, “is basically still millennials” (emphasis theirs). Millennials are generally defined as people born between 1980 and 1995. ABC Family, now Freeform, does note that becomers are not so much a generation “as a life stage.”


“As a dowser, she uses tools as simple as a stick to determine where to place a well.”

Lois Parshley, “Climate of doubt,” Aeon, October 5, 2015

A dowser is someone who uses a divining rod to try and find underground water or minerals. The origin of the word dowse, which also means to plunge into water, is unknown. The Online Etymology Dictionary says it’s from the 1690s and is a “south England dialect word, of uncertain origin.”


“As portrayed in the local press, fuerdai are to China what Paris Hilton was to the U.S. a decade ago, only less tasteful.”

Christopher Beam, “Children of the Yuan Percent: Everyone Hates China’s Rich Kids,” Bloomberg, September 30, 2015

Fuerdai translates from Chinese as “second-generation rich,” and are viewed as pampered and spoiled, in stark contrast with the first generation of Chinese entrepreneurs, who grew up during the Cultural Revolution. “[Fuerdai] know only how to show off their wealth,” claims an article from a Chinese government body, “but don’t know how to create wealth.”

Some fuerdai are trying to rebrand their image, says Bloomberg, having dropped fu, “wealthy,”and calling themselves chuangerdai, “second-generation entrepreneurs,” or simply erdai, “second generation.”


Shoaling is the byproduct of the increasing popularity of cycling, an ostensible net positive that longtime riders nevertheless seem to secretly resent.”

Lauren Evans, “What Is Shoaling And Should Cyclists Stop Doing It?” Gothamist, October 6, 2015

Shoaling is the act of swerving around other cyclists at a red light “to get to the head of the pack,” says Gothamist, rather than waiting behind them, with the idea that one is faster than the other cyclists and will need to pass them eventually anyway.

This cycling term is based on shoal meaning a school of fish, says NPR. The word shoal might come from the Old English scolu, “band, troop, crowd of fish,” or the Middle Dutch schole, “multitude, flock.”


“Katrina had a gentrifying effect on a lot of the city. First came the YURPS, or Young Urban Rebuilding Professionals.”

Sean Cole, “Lower 9 + 10,” This American Life, August 28, 2015

YURP plays off yuppie, “young urban professional,” which originated in the early 1980s, and beat out in popularity similar terms such as yumpie, “young upward-mobile professional,” and yap, “young aspiring professional.”

And now a Word of the Day from our sponsor


Our Kickstarter campaign is winding down, and you might have heard: we met our goal! (Thank you once again to our wonderful backers.)

We still have a few days left and have added a stretch goal to develop a “show the word love” page, a place where we can highlight your most-loved words. One of the ways you can help us meet that goal is by sponsoring Words of the Day for a whole week.

How we pick WOTDs

Selecting Wordnik’s words of the day — or WOTDs, in word nerd vernacular — is definitely one of the most fun parts of keeping our online dictionary going. You might have noticed that the words we pick tend to be more unusual. This is because we’re a sucker for words that make us go, “Hmmm!” whether it’s onomatopoeia like ree-raw, a giggle-inducer like buttocker, or an old favorite like petrichor.

Sometimes we also select words for holidays, like fancy-sick for Valentine’s Day or mare’s-nest for April Fool’s Day. Off-beat fetes are no exception. For example, for Bat Appreciation Day we featured flittermouse, and for I Forgot Day, lethe, the river of oblivion. We also like honoring birthdays such as Shirley Temple’s with buck-and-wing; Steve Jobs’s with biffin, a kind of apple; and H.P. Lovecraft’s with, what else, Cthulhu.

Why sponsor?

Why should you think about sponsoring a week’s worth of Words of the Day? It’s a great way for you to promote your product, service, or very own Kickstarter while at the same time showing your love of words and supporting a good cause.

What do I get?

With the $500 sponsorship, you’ll have the opportunity to pick a week’s worth of words that reflect your personality, voice, brand, or cause. You’ll also get:

  • Your name and link on our Word of the Day page.
  • A banner featuring your promotional message (of 300 words or less) and a link of your choosing on our Word of the Day email that goes out Monday through Friday to  over 7,000 subscribers.
  • A twice-a-day tweet to our 19,300+ followers and a posting on our Facebook page to our over 8,000+ fans.

When can I do it?

The first two backers will be able to sponsor in December while the rest will be available in 2016.

How do I do it?

Just visit our Kickstarter page!

Thanks but no thanks.

A week’s worth of Words of the Day not for you? There are still lots of ways you can become backer, whether it’s selecting a random word for exactly one clam, getting a limited edition Wordnik T-shirt for $30, or opting for cool wordy poster for $75. Happy sponsoring!

Why That Word: Adopters reveal why they chose their words


First of all, thank you thank you thank you! Because of you, our wonderful backers, we’ve met our Kickstarter goal — and ahead of schedule!

A big reason we met our goal was because of our wonderful word adopters. We’ve seen such a variety of terms taken into loving homes that we became curious as to why people chose the words they did. For instance, our fearless founder, Erin McKean, adopted erinaceous “because it seemed mean to call something [her] favorite word and then NOT adopt it.” So we asked! And the reasons folks gave were as varied as the words themselves.

Some words aligned with adopters’ personal philosophies. Susan Gallant adopted ataraxia because the word “perfectly expresses the relaxation response during meditation — that wonderful feeling of serenity and perfect calm.”

The great word compersion, “the feeling of joy associated with seeing a loved one love another; contrasted with jealousy,” was chosen by Winnie Lim because the word “serves as a constant reminder of the person [she is] and [wants] to be.”

Adrienne McPhaul selected resistant instead of making a New Year’s resolution. “It is a word I felt like described the root of many obstacles in my life,” Adrienne told us, “and I wanted to own it and explore it.” Speaking of exploring, Algot Runeman opted for this adventurous word because, as he said, “What could be better use of one’s time?” We agree.

A couple scooped up words they had coined, such as lovematism, the “passionate magnetic bond of lovers connecting the body, heart, mind, and soul,” by Sherrie Rose, and impert for Bill Solberg, who created the term to “describe a person who makes valuable contributions in a field of knowledge despite lacking formal training or professional connections in that field.” Moreover, “the impert’s contributions typically diverge from conventional styles, thinking, or theories.”

A few folks elected for terms that represented their online brands or identities. Felix Jung wanted blog since he’s been running his own blog with nearly daily updates (admirable!) since June 2002. Karen Conlin honored her awesomely named blog, GRAMMARGEDDON!, by going with armageddon.

Sarah Allen, who goes by the Twitter handle @ultrasaurus, snagged, natch, ultrasaurus, which, in case you were wondering, is a really big dinosaur. Meanwhile, Merchbar optimized SEO by adopting band merch.

Some adoptions reflected adopters’ professions or interests. Trademark was taken by Alexandra Roberts, a “professor who teaches trademark law and researches and writes about trademark issues.” Rachel Houghton, a photographer, snapped up photographer, while Rob Root, a member of the National Numeracy Network and a reviewer for the journal Numeracy, nabbed, not surprisingly, numeracy.

Metaphor is Dr. Mardy Grothe’s “all-time favorite figure of speech,” while John Kelly fed his word origins obsession with etymology. Lenore Edman hooked up robotics since she sells robotic kits, builds art robots, and is a mentor for a high school robotics team. “I liked the idea of adopting the entire field of robotics,” Lenore told us.

Some honored an important person in their lives. Richard Wills decided on dodecaphonic to recognize Austrian composer Arnold Schoenberg “and his two most prominent students Alban Berg and Anton Webern.” Seventeen was selected by Rosie Perera, who told us she was “inspired to love the number 17 by [recently retired] Professor David Kelly who ran the Hampshire College Summer Studies in Mathematics.”

John Dove lassoed unicorn in honor of his father, Dr. W. Franklin Dove, who in the 1930s created “a unicorn bull to see if the psychology of that animal would be significantly different and of value to herdsmen.” Dr. Dove “offered the hypothesis that the single horned animal would be a natural leader of the herd,” and “pointed out that the Dinka tribe in Southern Sudan have traditionally manipulated the horns of selected members of their herds in order to create such unicorns.” He also “suggested that this might have been an origin of the myths regarding unicorns.” Fascinating!

Some words were chosen out of sheer fun. Lightwood Games partied with party because it made them smile (and also because of their game, Word Party). Kelli Krieger jumped at jocular, “a happy word to ward off the darkness in the world.”

Nick Seaman opted for archipelago just because “it’s a fun word,” while Filip Salomonsson got recombobulated since he has “always seen [recombobulate] as a great example of how there is a lot of playfulness in how language works and how words are formed.” Non Wels plucked poppycock because it exemplifies the absurdity and wonder of both life and words. “It also reminds me of something my grandparents would say,” he said. “Which just makes me happy.”

Joan Hall likes the “mouthfeel” of bobbasheely (and also had fun discovering its etymology for DARE), while Karen Mulholland enjoys the “onomatopoeic nastiness” of besmirch. But, she told us, “This judgmental little word won my heart in the usual way – by making me laugh,” reminding her of a tweet that said, “Whenever someone responds to a statement by saying ‘Word,’ I want to yell some random word like ‘BESMIRCH!’” (Karen also assures us that her word “gets excellent care and regular exercise.”)

Then there are the “because I’m 12” words. John picked butts (ahem) because he “was amused by the idea of using [his] very adult paycheck to ‘buy’ the most childish word in the dictionary,” and Rachel White got boners because, as she revealed, “boners are hilarious.”

Finally, we wanted to give an appreciative shout-out to a few of our “forever” adopters: design guru John Maeda who took in design; Craigslist founder Craig Newmark who claimed nerd; editor Jan Freeman who embraced idiolect; and Roger McNamee who tamed wombat. And we’re looking forward to revealing the words Duck Duck Go and MailChimp choose once our campaign is over!

Want to adopt a word but can’t decide on which? We’ll include helpful suggestions for all our Kickstarter backers!