Yesterday The New York Times had a good piece on endangered languages, which describes a joint effort between the National Geographic Society and the Living Tongues Institute for Endangered Languages to record languages on the verge of extinction. My favorite factoid: a group of Andean natives called the Kallawaya, who speak Spanish and Quechua in daily life, have a secret language that’s mostly used to describe medicinal plants.

Wordie is doing its small part to preserve language. Long after Wrigley has thrown in the towel on strappleberry, this important word will remain forever enshrined here.