I love The New York Times, but like the rest of the newspaper industry it’s being decimated by the Internet. Marc Andreessen has a great post* outlining just how badly things are going for them.
He’s at his scariest and funniest when he lists the members of the Time‘s board, on which, he points out, not a single Internet luminary sits.
The Times has a great web site, but they need to transition from being a newspaper company with a web site, to being an Internet-focused new media company, one that treats their newspaper business like the legacy app it is. To make that transition they need people who’ve led successful Internet companies in senior management and on the board.
Not being an Internet luminary I don’t have any brilliant ideas, but one thing they could do is significantly beef up their online classifieds for jobs and real estate, two specialized areas unlikely to be completely devoured by Craigslist.
* On his consistently fantastic blog. Who knew Andreeseen was such a great writer?