Book Ads in the NYTimes, 1962-1973

I missed it when it ran this summer, but in June Paper Cuts, the Times book blog, posted a slideshow of old book ads from what it called the “Golden Age” of book advertising.

Included are ads for a bunch of heavy hitters like Susan Sontag, Edna O’Brien, Cormac McCarthy, Tom Wolfe, Joan Didion, Toni Morrison, and Donald Barthelme. I’m not sure I’d call it a Golden Age–the books may be impressive, but the ads seem to have thrived then as now on hidebound cliché*. But there’s some good stuff there, and more than a few signs of the time: overt sexism, boomer self-importance, and everybody’s smoking.

Unfortunately a number of the images are poorly reproduced. Seems a shame, for a slideshow, especially one so otherwise intersting. Maybe we should all chip in a few bucks and get Paper Cuts a new scanner.

* A cliché, I know.

Depraved and Insulting English

The latest in the seemingly endless line of upper-middle brow treatises on bad words to come to my attention (thanks sionnach!) is Depraved and Insulting English, by Peter Novobatzky and Ammon Shea.

I haven’t read it yet, but judging from reviews and the tidbits sionnach has graced us with, many entries look almost medical–the authors seem to draw more on Latin and Greek than stalwart Anglo Saxon. Which probably makes it all the easier–and more fun!–to slip innocuous-sounding gems like lotium into conversation.

Kids Still Read

Fred Wilson has a post on his family’s media consumption in which he talks about his kids’ attitudes towards movies, TV (watched as often as not on DVD), the web, video games, radio, magazines, newspapers, and books.

For the most part it’s what I’d guess kids would be doing: watching video, playing games, spending time on Facebook. There are a few happy surprises, though. Magazines are holding their own. Hard to say how typical this is–I don’t have any insight into the health of the magazine industry–but it surprised me. I had assumed magazines were in the same world of hurt as newspapers.

Most notable, though, is that reading books is apparently alive and well at the Wilson’s: “They still read books the way we did as kids. That doesn’t seem to have changed a bit. They read them for school, they read them for entertainment, and they read them lying in bed waiting to be tired enough to turn off the lights.”

I found that absolutely uplifting, and anecdotal confirmation of something I’ve previously blogged: there is no replacement for long-form narrative text. Eventually that text may be displayed on an improved Kindle, as soon as someone (Apple or Amazon, most likely) gets it right. The exact delivery method doesn’t concern me much. But that kids still take pleasure in reading books? That concerns me greatly, and it’s great to hear of books holding their own in a home full of other glittering distractions.

25 Gifts for Wordinistas

For your literate friends and loved ones, a selection of gift ideas. Items are divided into three sections: stuff, books, and good causes.

Stuff

“Bookinist” chair. For the Wordie who has everything. It has space for 80 or so books, a built-in reading light, a secret compartment in the arms for your bifocals or whatever, and a wheel. €2,127 (US$3,154), presumably not including shipping from Germany.

Typewriter font coasters. For the Wordie who likes to drink. They’re from the Sundance catalog, which is kind of like the J. Peterman Catalog, but not as classy. The about page is unbearable: “In the beginning for us there was no end. Now, it’s hard to remember the beginning.” Robert Redford: not a Wordie. $8.

Typewriter key cuff links. For the well-dressed Wordie. Available in different keys. $38.

This is prolly my awesomest shirt. For the ironic Wordie. I threw this in because I know how many Wordies detest the words “prolly” and “awesome.” I saw some dude wearing this at my gym and wanted to hug him, but restrained myself, ’cause he prolly would have knocked my teeth out. $21.97.

Scrabble jewelry. For the Wordie who really, really likes Scrabble. Charm, $28. Also available: cufflinks, $85; necklace, $39.95.

Crappuccino Mug. For Wordies who support Wordie… and can’t resist a frothy mug of crappuccino. $12.99.

VoxTec Phraselator. For Wordies abroad. Developed for the U.S. military. Translates phrases from English into one of 60 other languages. It can’t translate in the other direction, but that doesn’t matter, since Americans don’t listen to foreigners. $2300.

Magnetic Poetry. For poets, I guess. Very retro ’90s, but still a crowd pleaser. $19.95.

Wrap a laptop with words. A little more DIY than the others, which is part of the appeal. Use a word list in cloud view as source material, or any other text. Around €25 (~US$37), including shipping.

Fischer Space Pen. For Wordies in Space. Also works well in New Jersey. Note that this image is not to scale: the Space Pen is not actually the same size as an astronaut. $50.

Flowbee. For the well-coiffed Wordie. This has nothing to do with words, other than having an awesome name, and just being… awesome. $59.95.

Sesquipedalian Onesie. Another fine Wordie product. All babies are aspiring Wordies. $10.99.


Books

The Dord, the Diglot, and an Avocado or Two, by Anu Garag. $10.40.
Anu is the impressario behind WordSmith.org, and has been since 1994. I love that the title includes one of my favorite words ever.

That’s Amore!: The Language of Love for Lovers of Language, by Erin McKean. $8.07.
From Erin McKean, lexicographer to the stars and editor of the New Oxford American Dictionary. I’ve heard her other books are great too.

The Professor and the Madman, by Simon Winchester. The classic true story of murder, insanity, and dictionaries. $11.16.

The F-Word, noted lexicographer and OED editor-at-large Jesse Sheidlower’s illustrated lexicon of the word “fuck.” $11.40.

On Bullshit, by Harry G. Frankfurt. Which totally sounds like a fake name–c’mon, Harry Wiener? He’s for real, though. He’s a licensed philosopher, at Princeton. This is perhaps more about meaning than language, though the two are intertwined, one would hope. In any case, it makes a fine companion volume to “The F-Word”. $9.95.

The Canadian Oxford Dictionary. Whether you’re a Canadian, or just wish you were, you now have a first-rate dictionary from which to learn the origins of cougar, poutine, shit disturber, and other exotic gifts from the north. $32.59.

Far from the Madding Gerund and Other Dispatches from Language Log, by Mark Liberman and Geoffrey K. Pullum. $22.00.
From the folks behind the language log blog.

Mo’ Urban Dictionary: Ridonkulous Street Slang Defined, compiled by Aaron Peckham.

Urban Dictionary is like Wordie’s bad older brother, who taught it to smoke and swear. That doesn’t stop me from thinking it wasn’t a great idea to put “ridonkulous” in the title.

The Oxford English Dictionary, edited by John Simpson and Edmund Weiner. Twenty volumes, 22,000 pages, 500,000 words, 2.5 million quotations. You know you want it. $6,295.00 for the blue leather edition, or $995.00 for the regular binding, plus $60.25 shipping. Or get the CD-ROM version (yes, they still make those) for only $235.00. Or a one year subscription to the online version for $295.00.

Would someone who works at a library please put the CD-ROMs on bittorrent? Please?

Good Causes

826 Valencia
“826 Valencia is dedicated to supporting students ages 6-18 with their writing skills, and to helping teachers get their students excited about the literary arts.”

Founded by meta-memoirist Dave Eggers. And they have a pirate shop!

 

First Book
“First Book is a nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books.”

 

Book Aid International
“Book Aid International promotes literacy in developing countries by creating reading and learning opportunities for disadvantaged people, in order to help them realise their potential and eradicate poverty.”

Founded by “Hermione, Countess of Ranfurly,” who you might think is an 11 year old Harry Potter fan who rules an imaginary kingdom. You’d be wrong, though.

Reading is Fundamental
“Reading is Fundamental prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most.” Founded by Margaret McNamara, wife of former Secretary of Defense Robert McNamara. I’d make a crack about RIF being some kind of black-ops front organization, except that they do such good work, and I’ve watched so frickin’ many of their PSAs, that I really can’t. I mean shouldn’t.

The Kindle: Books Don’t Need Saving

Todaythe tech and book blogs are all buzzing about the Kindle, Amazon’s attempt at an ereader. The tech blog reports are in-depth to the point of exhaustion, a bit hyperbolic, and overall what you’d expect. They’ve done this before.

That’s not so much the case for the book people, and there’s a whiff of desperation to the coverage, as if the Kindle is a deus ex machina that will help them maintain relevance.
Earth to publishing industry: people like books, and you’re doing just fine. You are not in the same sinking boat as the newspaper people, so chill out. Yes, some kinds of books aren’t so useful anymore (who under the age of 30 still uses a printed dictionary? The online options are superior in every way). But for the reading of long-form narrative, the best option is, and will remain for some time, a book.
For that to change, somebody, probably Apple, is going to have to come up with a far better device than the Kindle. Because I’m lazy, I’m just going to quote the obnoxious comment I left on the OUPblog:
“The older book demographic won’t buy [the Kindle] because they’re not gadget people, and young readers (yes, young people do read books) won’t because it’s fugly, and they’re already lugging around an iPod, smartphone, and laptop. On top of those devices, the Kindle is a redundant piece of crap.

Once again it’s going to be left to Apple to get this right. Schnittman is correct that any media device has to be networked, and have easy access to an enormous reservoir of content. But it has to be beautiful, or at least attractive, and it has do more than one thing. The iPhone is beautiful and multifunctional, for the same price as a Kindle. Speaking of price, who in their right mind is going to pay $14/month for the New York Times, in this emasculated, black and white, linkless form? Or $2/month for a bunch of otherwise free blogs? If they get 17 subscriptions, I’ll be shocked.

The Kindle is going to go down like the Lusitania.”